On the 15th of this month, October 2019, Google officially announced Pixel 4, Pixel 4 XL phones alongside Pixelbook Go, Nest Mini smart speakers, and other new products. Before the press conference, Japanese media had predicted that Google had the opportunity to launch the Pixel 4 5G version, but in the press conference, Google did not mention 5G at all.
However, in an interview after the press conference, Google officially responded to the question “why Pixel 4 did not push for 5G version.”
In response to PCMag, Brian Rakowski, vice president of product management at Google, responded to the fact that Pixel 4 did not release the 5G supported version. He pointed out a few points, including:
(1) The current deployment of 5G networks is sporadic, and it is not enough for consumers to feel the convenience and benefits brought by 5G networks;
(2) From a hardware perspective, the current 5G mobile phones are quite power-hungry, and the related technologies are still immature.
Based on the above, Google believes that it is not the time to launch a 5G mobile phone. However, Brian Rakowski also pointed out that Google is closely tracking 5G related technologies, and when Google thinks it is actually appropriate, it will launch 5G products. As per the Google executive, at the moment, it is not the right time.
Apple and Google holding back from 5G for now
When it comes to 5G mobile phones, China-based firms are leading the way, including Huawei, Xiaomi, Yijia, ZTE, and Vivo. Samsung has also launched Galaxy S10 5G and Galaxy Note 10+ 5G in certain countries. Apple and Google are still the leading players that have not chosen to launch 5G mobile phones this year.
For this reason, Apple’s current CEO, Tim Cook, said before the release of the iPhone 11 series that “Apple does not currently consider 5G.”
He thinks that “although the potential of 5G is huge, there are still many problems to be solved.” Even though it is hard to say right now whether the views held by the company are right or not, but they are similar to what Google believes as of now.
Image courtesy of Pexels.